Channeled
Crafting a launch video for a whole-hearted customer success company.
ROLE
Storyboard artist
Project manager
TIMELINE
2023
TEAM
Animation: Stina Wahlén
Sound: Tomas Wischerath
SKILLS
Illustration
Brand design
Web design
I had the pleasure to storyboard & direct the launch video for Channeled, a wonderful company building customer success tools. We created an animated product video that showcases the tools, features, and benefits of using Channeled!
CHECK OUT OUR VIDEO BELOW!
HERE’S A QUESTION
What does “B2B SAAS” mean to you? For most, it’s synonymous with tech purgatory. Dry. Boring. Dull.
Channeled, led by founder Bec Hu, wants people to think differently about B2B products—particularly when it comes to customer success.
THE REVELATION
What if a B2B SAAS product was crafted with the love and attention usually offered to its consumer counterparts?
With our launch video, we set out to make Channeled feel slick, simple, and inspiring — and definitely not afraid to be a little playful.
GRATITUDE
Thank you to Bec, Stina, and Tomas (and Sania!) for partnering with me on this project! ♥